Prime Highlights:
Tesla will begin U.S. deliveries of the updated Model Y Juniper in March, priced at $59,990 before any tax credits.
The new Model Y includes a redesigned front fascia, updated light bars, ventilated and reclining second-row seats, and improved Wi-Fi.
Orders for the new model have already started in Canada, Europe, and China.
Key Background:
Tesla is set to begin deliveries of a revamped version of its popular Model Y SUV in the United States starting in March, according to recent updates on the company’s website. The new variant, dubbed the Model Y Juniper, is priced at $59,990 before any applicable federal tax credits, which could reduce the cost by an additional $7,500 for eligible buyers.
The Model Y Juniper boasts several enhancements, including a redesigned front fascia, updated front and rear light bars, and an upgraded interior. Notable interior features include ventilated seats, reclining second-row seats, and improved Wi-Fi connectivity. These changes aim to provide a more comfortable and modern driving experience while reinforcing Tesla’s position in the competitive electric vehicle market.
Tesla has already begun taking orders for the new Model Y in Canada and Europe, following its launch in China two weeks ago. CEO Elon Musk showcased the updated model in a video shared on X (formerly Twitter) Thursday night, highlighting the key upgrades.
The introduction of this refreshed model is part of Tesla’s broader strategy to revitalize its core automotive business. In 2024, the company experienced a decline in deliveries, marking the first drop in sales after several years of growth. Tesla executives are expected to address the company’s performance in an upcoming earnings call, where they will discuss the fourth-quarter and year-end results.
Tesla’s recent focus on the Cybertruck, which debuted in late 2023, has garnered attention, with the vehicle becoming the best-selling electric truck in the U.S. last year. However, its success did not fully offset the overall decline in vehicle deliveries.
Tesla’s ability to maintain momentum will be tested as President Donald Trump’s administration is expected to repeal the federal electric vehicle tax credits, which have historically supported Tesla’s sales. The potential loss of these incentives could impact both Tesla and its competitors in the EV space.
