YouTube sneakers store Kick Game expands business within Bullring shopping center

A Birmingham sneakers store with thousands of subscribers on YouTube has relocated after expanding its store within the Bullring. Kick Game has just launched its new spacious trainers shop with the brand next aiming to take Europe by storm.

The streetwear store – which has recently hosted rappers Central Cee and ArrDee for pop up appearances – has seen an unprecedented amount of customers head through its doors. It’s now located one floor down from the last store in the Bullring.

Kick Game is one of the leading YouTube shopping businesses for sneakers. They have grown to over 100,000 subscribers in a year and with a new spacious store, they aim to film more episodes in Birmingham.

READ MORE: Rapper ArrDee at Bullring as he meets his Birmingham fans



The new relocated Kick Game store after expanding in the Bullring

Kick Game also has shops at the Leeds Trinity Shopping Center and Manchester Arndale. But with the aim of targeting £ 55m in sales by the end of 2022, expanding the Birmingham store is just the first step in their Europe takeover.

A spokesman said: “Kick Game has become synonymous with streetwear culture and is renowned for producing leading content across its YouTube and social channels.

“Recent films featuring leading artists Central Cee, Arrdee, M1st and Fredo have been watched millions of times over. Streetwear is gaining momentum across the globe and Kick Game is eager to increase visibility and accessibility of high-end, rare sneakers on the UK high street and into Europe and further abroad. “

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