You’re Charging Me for Whaaat? Four Things That Used to Be Free
It’s not your imagination: More and more things that used to be free are now costing you money.
Food delivery. Grocery bags. The unexplained “convenience fee.”
Add-ons and extras are everywhere, often boosting actual costs well above headline prices. New line items on power and cable bills often slip by unnoticed. Even securing a hard copy of your own bank statement might come at a cost.
Things we used to buy once—like music or DVDs—are being replaced by subscriptions that we pay over and over. In some countries, BMW owners are even paying a monthly fee for heated seats.
In many ways, the situation is a reflection of how we shop. Online search engines have made it easier to compare prices. In response, companies have “unbundled” their pricing, so that they can advertise low prices or rates, and then recoup the money in added fees.
Here are four other fees that have bedeviled Americans recently.
Prefer an aisle seat? Don’t like sitting in the back of the plane? These days, that can cost you. Major airlines have introduced “preferred seats.” Travelers who choose them must pay an extra fee—sometimes to the tune of more than $100—on top of their airfare.
To be clear, these are not seats with extra legroom or other perks. Rather, these are standard economy seats, often towards the front of the plane and near the aisle or window. Laurie Garrow, a professor at the Georgia Institute of Technology‘s School of Civil and Environmental Engineering, described these as “attributes of the seats that customers are willing to pay for.”
“Legroom is not the only quality of a seat that matters to some individuals,” she said.
At the same time, airlines have suspended flight-change fees in the Covid era to provide more flexibility.
Like airlines, hotels are notorious for attaching additional charges to the bill at the end of a stay: resort fees, self-parking fees and fees for checking in early. Pool chairs are now sometimes added to the mix. Hotels in locations ranging from Las Vegas to Honolulu to Phoenix have begun charging for the privilege of a poolside lounge chair. This isn’t a cabana—although sometimes the reservations include towels, umbrellas, cold water and ice.
Generally there will still be plenty of free seats available at the hotel pool, but they’re not always in a prime location. To get the best seats, at no additional charge, guests will need to snag them early in the day.
Dining out at your favorite restaurant can cost you extra these days—and not just because menu prices have gone up. Many eateries started tacking on inflation charges this year to combat the high price of food and labor, plus the higher transaction fees imposed by card networks like Mastercard and Visa.
Sometimes these charges are referred to in colloquial ways, as a “fuel surcharge” or “kitchen appreciation” fee.
Romano’s Macaroni Grill described the $2 fee it began adding to diners’ checks as temporary. “It would have been easy to simply raise our menu prices, but we believe these burdens will eventually pass and as such, we elected to employ a temporary solution with the $2 fee,” the restaurant chain noted on its website.
Restaurant patrons can sometimes get the added surcharges removed from the bill if they request that it be taken off.
At the movies
Avoiding spoilers for the next blockbuster movie may cost you. Earlier this year, AMC Theaters imposed a surcharge when “The Batman” first hit theaters. The surcharge costs between $1 and $1.50, depending on where the theater was located.
Other chains did the same. Viewers at a Cinemark theater in Ohio paid an extra $2 to see “The Batman.” Cineworld Group-owned Regal Entertainment also charged more for the popular film.
In a sense, blockbuster fees are a form of variable pricing—no different from how a hotel stay or flight will cost more during a holiday weekend as opposed to a less busy time of the year.
During an earnings call with analysts in February, Cinemark Chief Financial Officer Melissa Thomas said the company was “in the middle of a series of tests” related to its ticket pricing to see how the pandemic may have changed things. Those tests, she said, could lead to “increases or decreases in pricing, depending upon theater, market, time of day, week, and various other factors.”
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