Aug
9,
2023

No writers, no actors? Netflix is hoping for “no problems” by pushing into more unscripted content starting with a push to expand their Japanese Reality tv content.

Image Still: “Lighthouse” Netflix

Is reality tv all we want? I mean, we love a dating show but that doesn’t mean we want to give up scripted. If this is the future we’d like to say “Īe Kekkōdesu.” Japan is fast becoming a key in the international growth market amid plateauing subscriber gains for streaming services in much of the West. Netflix unveiled a slate of five reality series Wednesday at its offices in Seoul, South Korea, during an event showcasing unscripted content across Asia. The slate reveals Netflix leaning heavily into dating and variety show formats in Japan.

The revealed lineup includes quirky dating shows Is She the Wolf? and Love Like a K-Drama, as well as an intimate spin on Japan’s well-worn comedy-variety category, Lighthouse. Lighthouse will feature musician-actor Gen Hoshino and comedian Masayasu Wakabayashi. Two renewals round out the slate: with second season orders for the comedy competition show Last One Standing and the middle-aged dating show Love Village.

“We’re excited to move into a new phase of our content strategy, ramping up our investments in unscripted and bringing new concepts to the screen,” said Dai Ota, Netflix’s Japan content manager. “We want to elevate the unscripted category with great production values and storytelling from Japan’s most innovative creative voices.”

Amid the ongoing actors and writers guild strikes in Hollywood, Netflix’s expansion into increasingly diverse content categories in international markets underscores the headstart and diversification edge the company continues to hold over its legacy studio rivals, which are expected to be harder hit by the pause in film and series creation out of California.