Steve Bannon Tries to Save MyPillow as Mike Lindell Slashes Prices

Steve Bannon is helping MyPillow CEO Mike Lindell promote major sales as his friend struggles to pay off legal fees from his election lawsuits and his company faces financial hardships that have crippled operations.

Lindell, an avid supporter of former President Donald Trump, appeared on Bannon’s War Room podcast Tuesday to promote early Black Friday sales that include some of the “lowest [prices] in history.” He also thanked his supporters who have helped keep MyPillow afloat “in this time of trouble that we’ve been in.”

Bannon chimed in after Lindell’s pitch, saying, “We want to keep hammering” the promotion information and urging listeners to “keep those operators up” with new orders.

The promotion on Bannon’s popular podcast comes amid a growing list of setbacks for Lindell, whose company was making nearly $300 million in annual revenue at one point, announced last month that he “ran out of money” after paying lawyers millions to help defend him in several libel lawsuits.

“I have no money personally. Nothing left, nothing left,” Lindell told Minneapolis TV station KARE in October. “And during this time, we can’t pay lawyers. We can’t pay lawyers a couple of million dollars a month…. I can’t go get the money.”

Newsweek reached out to MyPillow and Bannon’s War Room via email for comment.

Lindell and his company have been hit with several multimillion-dollar lawsuits over his baseless claims that rigged voting machines contributed to fraud in the 2020 presidential election. A court in Minnesota allowed Lindell’s lawyers to withdraw from representing him after his attorneys noted that he would “be unable to pay for future fees and costs.”

MyPillow’s credit line was cut by American Express in September, a decision that Lindell has said was made because of Trump’s lead in the GOP nomination contest. A spokesperson for American Express previously refuted those claims, telling Newsweek the company “does not make customer decisions based on personal views or political affiliations.”

Lindell’s company has struggled in the wake of the 2020 election. It was forced to switch to direct sales after a number of major retailers, like Walmart and Bed, Bath & Beyond, dropped MyPillow’s products because of Lindell’s election fraud claims. In July, MyPillow auctioned off more than 700 pieces of company equipment as part of its move toward a direct-to-consumer approach.

MyPillow has launched not only early Black Friday sales, which offer more than 40 percent discounts on bedsheets and pillows, but also the company’s “biggest Christmas sale ever.”

On Sunday, Trump supporter and internet personality Jack Posobiec wrote in a post on X (formerly Twitter), “You knew it was coming folks Mike Lindell, fresh off being vindicated over the machines in Pennsylvania, is announcing the start of MyPillow’s largest Christmas Sale ever. MyPillow is BACK.”

The holiday sales cover most products offered by MyPillow, including duvets, quilts, down comforters, body pillows and bolster pillows. Lindell also said he’d extend the company’s “60-day money back guarantee” until March, tacking on an additional month and a half on the satisfaction guarantee.