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Rych McCain Hollyhood Notes : Elaine Shares


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XANDOBLOGS  South Africa

Rych McCain is MPA (Motion Picture Association) Press Accredited 



Elaine Shares – Music 


Rych McCain International/Nationally Syndicated Entertainment Columnist

Top Hollywood Influencer




     South African-born Elaine returns with her new single “Fading Away”.
Teaming up with Canadian producer Stint on the smooth and
sultry R&B track, which was co-written by Elaine with Ajay
Bhatttacharyya, Christopher Gallant, and Spencer Stewart,
the track comes alongside a beautiful pseudo visual as well; see. 
The 23-year-old
singer/songwriter continues to keep her fans satisfied with new music after a
short hiatus following her move to Los Angeles. 

Elaine Shares   “Fade Away”



     After making appearances at NYFW at the ADVISRY show as well as performing at

Knockdown Center for Everyday
month, Elaine is staying busy and says she’s keeping the “sad girl vibes” going
for the winter season. “Fading Away” comes off the heels of her dreamy
“Shine” in anticipation for
her forthcoming EP. Named one of HYPEBEAST’s R&B Artists To Watch in
2022 as well as ESSENCE’s 21 Artists To Watch in 2021, Elaine
has quickly proven to be a creative sensation and breath of fresh air in
contemporary R&B. The gifted young artist fuses soulful roots with modern
tones to concoct a genuinely distinctive new sound. 



         Now boasting over 40M worldwide streams across her growing body of work,
Elaine made history with her debut with 2019’s Elements. The
7-song certified-platinum collection blends mellow yet sweet R&B
melodies with hints of trap-inspired moodiness and catapulted Elaine to
becoming the first independent female artist to ever reach #1 on the Apple
Music Sub-Saharan African charts. 

     The EP featured singles like “You’re the One”, “Right Now”, which was featured in Netflix’s Young, Famous & African series, and “When We’re Alone”, featured in BET’s series Sacrifice featuring Paula Patton. Elaine continues to work on her music that will discuss newfound independence as she aims to shed light on South Africa’s burgeoning music scene. For those based in New York, Elaine will be performing at SOB’s on October 19th for the Sol Village R&B concert. Ticket information will be available shortly, so don’t miss out! For now, tune in and enjoy ‘Fading Away’!

 2022 Rych McCain Media/Syndication TM

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