GM increases market share for heavy-duty pickup trucks made in Flint | Business

FLINT, Mich. (WJRT) – As the global semiconductor shortage eases, General Motors says more consumers are snatching up heavy-duty pickup trucks built in Flint.

GM says market share for Chevrolet Silverado HD and GMC Sierra HD trucks reached 41.5% in the first three months of 2022. That is 10 percentage points higher than a year ago and highest in the industry.

Both models are produced at the GM Flint Assembly plant, which employs 5,600 hourly and salaried workers.

“It’s tremendously encouraging to see the market share GM has in this important segment,” said Ed Duby, plant executive director at Flint Assembly. “At Flint Assembly, we talk a lot about dominating the truck market, and these numbers certainly reflect that message.”

Like all automobiles, production of heavy-duty pickup trucks has been constrained by a shortage of microchips during the coronavirus pandemic.

Fields and parking lots around the Flint area remain packed with partially completed trucks from Flint Assembly waiting for more microchips. GM says its semiconductor supplies are improving but not back to pre-pandemic levels.

Still, the automaker called the first quarter of 2022 its best for heavy-duty pickup trucks in over a decade.

“We take great pride in the trucks we build, as well as the role our team plays in positively impacting the company’s overall performance,” Duby said. “The strong sales numbers speak volumes to the team here in Flint and to everyone at GM who helps get these trucks from the plant to our customers.”

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