Caesars Entertainment renames Bally’s to Horseshoe Las Vegas

Caesars Entertainment, Inc. brings the iconic Horseshoe casino brand back to the city where it started, and on Tuesday announces plans to transform Bally’s on the Las Vegas Strip into Horseshoe Las Vegas along with a multi-million dollar renovation of the property.

The marking tent at Bally’s Las Vegas on August 21, 2017 in Las Vegas, Nevada. (Photo by Ethan Miller / Getty Images) (Photo by Ethan Miller / Getty Images / Getty Images)

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The original Horseshoe was started by Benny Binion on Las Vegas’ Fremont Street in 1951, and Caesars now owns Horseshoe casinos in several states, including Iowa, Indiana, Maryland and Mississippi. The casino giant, which also owns Las Vegas’ famous Caesars Palace, Flamingo, Paris, Harrah’s and others, says it’s time for Horseshoe to return home.

“Bringing the Horseshoe brand back to life in Las Vegas allows us to celebrate both our history and our future,” said Sean McBurney, Regional President of Caesars Entertainment. “2022 marks the start of a new era for Caesars Entertainment Empire in Las Vegas, an era heralded by the return of Horseshoe.”

Horseshoe

Original Horseshoe Casino (R) on Freemont Street in Las Vegas, 1962. (Photo by Erich Andres / United Images via Getty Images) (Photo by Erich Andres / United Images via Getty Images / Getty Images)

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Just around the time construction is set to begin at Bally’s location on the “50-yard line” of the strip, the new Horseshoe will welcome back an old tradition started by the legendary brand: Host of the 53rd World Series of Poker, scheduled for May 31-19. July.

“The World Series of Poker first started at Las Vegas’ original Horseshoe in 1970, so it’s a natural commitment to return to the newly transformed Horseshoe Las Vegas,” Jason Gregorec, SVP and general manager of Horseshoe Las Vegas, told FOX Business in a statement. “This is an important milestone for the prestigious gaming event, as the WSOP will be held on the famous Las Vegas Strip for the first time.”

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LAS VEGAS, NV – OCTOBER 6: The dealer counts chips during the World Series of Poker 2021 on October 6, 2021 at the RIO All-Suite Hotel & Casino in Las Vegas, Nevada. (Photo by Diego Ribas / PxImages) (Photo by Diego Ribas / PxImages / Getty Images)

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Caesars said in its announcement that they expect the renovations to be completed by the end of the year and teased “new entertainment options” that will come with it, but remained mother to the details, saying they would be forthcoming.

“As we transform the resort on the center strip into Horseshoe Las Vegas, we’ve developing ideas for additional entertainment and hospitality offerings with established partners as well as partners who are new to the Las Vegas market,” Gregorec told FOX Business. “We look forward to sharing more details soon.”

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